< Back 2 UR Workbook
Here’s to the crazy ones, the misfits, the rebels, the troublemakers, the round pegs in the square holes… the ones who see things differently — they’re not fond of rules… You can quote them, disagree with them, glorify or vilify them, but the only thing you can’t do is ignore them because they change things…they push the human race forward, and while some may see them as the crazy ones, we see genius, because the ones who are crazy enough to think that they can change the world, are the ones who do.
— Steve Jobs, 1997
The famous Apple “Think Different” campaign came from Jobs’s advertising team. But it was Jobs who agonized over the slogan until it was right.
Steve, just buy the @%*! drive.
—Vicki Vance, Sony, 1983
You’ll see 32 volumes at 00:22. (it goes by quick)
That’s Ashton, not Steve up there, but everything else is the real deal…
I was part of a very small but highly talented team who created the first CD-ROM Encyclopedia (Grolier Multimedia Encyclopedia). Microsoft ate our lunch and wiped us out with Encarta in the late 90s, but it was a fun run.
Original Apple Roadmap
This piece was commissioned in 1988 by Apple through its Eastern Operations headquarters in Norwalk, Connecticut.
It was created in MacDraw® on a beige Macintosh 512K.
I got paid $250. I gave it to Andy to buy a raincoat. A London Fog.